As the use of social media continues to grow, so does the amount of valuable data and information available to businesses of all sizes. Social media strategies are crucial for any business looking to secure a place in the AI-driven future. Any company that doesn’t have one will undoubtedly be left behind.
With the rise of artificial intelligence (AI) technology, social media provides us with information that no human or group of humans could ever reach. There are many AI tools in the market that help with social media management, content creation, analytics, advertisements, and more.
AI can take over many time-consuming and monotonous social media tasks, freeing up teams to focus elsewhere. This time could then be used to interact organically with clients, plan multimedia campaigns or work on larger projects.
Let’s take a look at the top 10 AI tools for social media:
For those looking to implement AI into their social media strategy, one of the best options is Lately. This AI tool lets you recognize context from a larger collection of content, which can then be used to create social media posts that promote it.
Lately also offers a dashboard of social media tools that can be used for tasks like planning and managing social media projects. On top of that, you can use Lately to analyze metrics on social pages, which helps you determine the best times to post to reach a larger, more engaged audience.
Here are some of the main features of Lately:
- AI Social Media Tools Dashboard
- Generate multiple tweets at once related to URL, documents or news
- Schedule social media posts
- Analyze metrics across all channels
Socialbakers is another top AI tool for social media. It is an AI-powered social media management platform that provides advanced audience insights, influence marketing discovery, and an impressive tracking dashboard and content feed. With the unified content feed, you can see all posts across all your platforms. You can also view an analytics dashboard and smart scheduling tools that suggest optimal posting times.
Here are some of the main features of Socialbakers:
- Influencer Dashboard Tool
- Advanced Audience Insights
- Smart scheduling and optimal posting times
- Multi-channel management
Heyday is a good option for those who want to use AI to create content for their bots. This conversational AI tool for social media interacts with humans in real time. It empowers customer service agents to perform the highest value interactions while improving the user experience. In addition to answering questions, Heyday also uses natural language processing (NLP) and Natural Language Generation (NLG) to personalize product recommendations and drive sales.
Here are some of Heyday’s main features:
- Create content for bots
- Interacts with humans in real time
- Enables high-value interactions for customer service agents
- NLP and NLG
4. Word stream
Wordstream is another leading AI social media tool, which is an AI-based program designed to improve advertising performance with machine learning (ML). Wordstream evaluates PPC ads on social media networks while offering data-driven recommendations. The tool is useful for businesses of all sizes, including those involved in online sales and marketing.
Businesses can use Wordstream to determine the effectiveness of PPC campaigns, as well as scale, build teams, and drive online growth.
Here are some of Wordstream’s main features:
- Improve ad performance with ML
- Evaluates PPC ads across all channels
- Analyzes the success of PPC campaigns
- Helps businesses scale
Cortex is a great AI social media tool for those looking to share optimized content. The tool recommends when and how often to post based on your historical stats, and it also generates detailed competitor analytics.
Similar to other platforms, Cortex offers a dashboard with an interface highlighting posts and your social schedule. After you create a post, Cortex uses historical post data to suggest when you should post. It also identifies which colors are most appealing to your audience when uploading one or more photos, helping you make the best decision.
Here are some of the main features of Cortex:
- Recommends when and how often to post
- Detailed competitor analysis
- Social posts and schedules dashboard
- Image color analysis
QuillBot is another option for those looking to repurpose existing content into their social media strategies. This AI social media tool lets you summarize and paraphrase existing content into brand new versions, which means it can help create new content for online newsletters and social media platforms.
It is considered one of the best rewriting tools in the market and can be used on any web browser or text editor like Microsoft Word and Google docs. When rewriting content, QuillBot makes sure to identify the most important information while maintaining the context of the content.
Here are some of the main features of QuillBot:
- Reuse existing content for social media
- Compatible with multiple web browsers and text editors
- Preserve original context when rewriting
- Vocabulary improvement
7. link fluence
An AI-powered social media management tool, Linkfluence lets you monitor and analyze all your social media channels. It also provides valuable social insights that help you understand your audience. Linkfluence obtains this information by leveraging the massive amount of data produced by social media users every day.
The AI social media tool also measures the evolution of your brand identity on social media before setting smart goals, as well as predicts and analyzes customer trends.
Here are some of the main features of Linkfluence:
- Monitors and analyzes social media channels
- Assess user generated social media data
- Measures the evolution of brand equity
- Smart goals for your business
Pattern89 is an AI social media tool designed to handle ad management tasks after an ad has been created. These tasks include optimizing bids, organizing budget, recommending channels and much more. The tool’s recommendations are based on all aspects of the ad, such as spend adjustments and audience targeting.
Pattern89’s dashboard presents various alerts and suggestions based on how to improve ad effectiveness. By accepting these suggestions, the tool will teach you how to make the necessary adjustments. You can also choose to have these suggestions made automatically by the platform.
Here are some of the main features of Pattern89:
- Ad management tasks
- Automatic and manual suggestions
- Alerts/suggestions to improve the effectiveness of advertisements
- Live Ad Monitoring
9. Hello Woofy
A cloud-based social media management platform for all types of businesses, HelloWoofy enables users to automate social media marketing. It offers many useful tools such as content management, smart scheduling, campaign management, etc. You can use the AI social campaign planner tool to create and schedule campaigns on a weekly, bi-weekly, monthly, or custom interval.
HelloWoofy is compatible with all major social media platforms including Twitter, Facebook, Instagram and TikTok.
Here are some of the main features of HelloWoofy:
- Autocomplete blog or social media posts
- Schedule publications on the main platforms
- Transcribe words from graphics in social media posts
- Automatically add attractive emojis
The final AI social media tool on our list is Phrasee, which aims to create, optimize, and manage paid social advertising. The technology performs this process for abridged ad copy on major social media platforms Facebook and Instagram. It also uses data from past marketing assets, such as emails and social media copy, to determine the effectiveness of each.
As a result of its analyses, Phrasee identifies which aspects of past ad copy were strong or weak, allowing you to write ad copy and test its effectiveness.
Here are some of Phrasee’s main features:
- Creates, optimizes and manages paid social advertising
- Compatible with Facebook and Instagram
- Determines copy efficiency
- Helps write and test effective ads