On-demand mental health program will empower employees and agencies

BBDO is the first agency to pilot a program

NEW YORK, April 11, 2022 /PRNewswire/ — The American Association of Advertising Agencies (4A’s), an American membership-based trade association for the advertising and marketing communications industry, and Made of millions, a 501(c)(3) nonprofit organization whose mission is to change the way the world thinks about mental health, today announced an exclusive partnership to launch Made Academy to 4A members and the industries of advertising and the media in general. Made Academy is an on-demand mental health program that will ensure that every day employees feel empowered to take control of their personal wellness needs while providing agencies with the tools to create a healthier work environment. happy and healthier.

“Normalizing discussions and taking action to support workplace mental health is the future of work,” said Sean McGlade, SVP, Talent and Learning Solutions at 4A’s. “Employers need to encourage more honest dialogue about how people feel and what they need – and do so in an informed, inclusive and empathetic way. The launch of Made Academy will empower employees and provide the essential support employers need. agencies need to foster healthier and more inclusive work environments.”

“At Made, our mission is to reach as many people as possible with lifesaving mental health education. And that’s exactly what this partnership represents…the opportunity to turn mental health awareness into action.” within the advertising industry,” said Anastasia Kuznetsovaco-founder and creative director of Made of Millions.

As the sole distributor of Made Academy for the agency world, the 4As will offer Made Academy’s six self-paced content modules with videos, quizzes and resources, while giving participants the opportunity to co-create training and workshop tools customized to their unique needs.

What Will Made Academy offers:

  • Mental health education through an intersectional lens. Understand how race, gender and socio-economic status influence our perception and experience of mental health.

  • Diverse perspectives and experiences, experts and advocates. Participants can gain actionable insights from a diverse set of mental health care providers, HR professionals, people with real life experiences, and more.

  • Information on warning signs and preventive approaches. Participants can learn how to proactively take care of their mental health and recognize warning signs before they lead to a situation.

  • Advice on language and de-stigmatization. The program explores how everyday language contributes to the stigma surrounding mental health and how to create a more positive impact.

  • Business Benefits of Mental Health Education. Businesses will better understand how mental health affects culture, wellbeing, and productivity, with actionable insights to start driving change.

4A’s award-winning network of member creative agencies, BBDO, is one of the first agencies to pilot and participate in the program. As a resource for employees, the BBDO team has incorporated Made Academy into its internal employee wellness program”Be well @ BBDO“, which was designed as a repository of mental health, mindfulness and alliance resources. The agency worked with 4A’s Talent and Learning Solutions team to create a bespoke program that caters to employees where that they are on their journey of mindfulness.

“Over the past three years, we have experienced significant societal trauma – socio-political and civil unrest and a global pandemic that has altered the ways we live and work,” said Jason Rosario, Head of Diversity, Equity and Inclusion at BBDO. “As the lines between our personal and professional lives continue to blur, it is important that we support our employees and provide them with resources to take care of themselves, their colleagues and their families. When we ask people to bring their full and authentic selves to work, organizations must do all they can to provide psychologically safe spaces to do so.We hope that Be Well @ BBDO and the Made Academy program will do just that.

To learn more about 4A’s Made Academy program and to register, please visit https://podcourses.aaaa.org/library/made-academy-170400/377398/about/.

About the 4As: The 4As were established in 1917 to promote, advance and defend the interests of our member agencies, our employees and the advertising and marketing industries in general. We empower our members to drive commerce, build connections and shape culture through endless creativity. With a focus on advocacy, talent, and the value of creativity and technology to drive business growth and cultural change, the organization serves more than 600 member agencies in 1,200 offices, who help lead more than 85% of total ad spend in the United States. 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, which advocates policies to support the industry; and the 4A Foundation, which champions and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craftsmanship to fuel a more equitable future for the industry.

About Made of Millions:
Made of Millions Foundation is a global nonprofit mental health advocacy organization whose mission is to change the way the world views mental health. Its platforms, events, campaigns and resources reach millions of people around the world every year. For more information, please visit http://www.madeofmillions.com.

Media Contact:
Natalie Kawam
E-mail: natalie.kawam@theswayeffect.com
Cell: 862-222-2239



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SOURCE The American Association of Advertising Agencies (4A)

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