Pricey Elon, this is methods to decentralize Twitter and provides everybody again the web

Pricey Elon,

Congratulations on buying Twitter! We watched the method unfold with enthusiasm due to all of the occasions you talked about the significance of decentralization. You and your workforce appear to have the imaginative and prescient to make use of this glorious platform as leverage to launch a extra mature and self-sovereign network.

With the precise design, a decentralized Twitter would catalyze a brand new sort of web – basically altering the connection between customers and platforms. Customers might personal the info they generate in net purposes.

David Sneider is co-founder of Lit Protocol, a decentralized crypto community.

A take a look at Twitter’s (TWTR) product traces like Profiles, Messages, Messaging System, and Promoting may present some perception into what the self-sovereign net would appear like and methods to go about onboarding individuals.

Imaginative and prescient

As we will inform from your texts With former Twitter CEO Jack Dorsey, it looks like you assume Twitter at this time is dwelling on the bounds of usefulness it could possibly present. To turn out to be extra helpful to customers and develop extra as a “protocol” somewhat than a enterprise, we will study rather a lot from electronic mail.

E-mail is a protocol. You is perhaps utilizing Microsoft Workplace, Dorsey is perhaps utilizing Proton, and I am on Gmail. We are able to all simply message one another and be on the identical thread, however view and write our emails via totally different software interfaces (eg Outlook, Gmail).

See additionally: Why Decentralized Web Development Is Unstoppable | Opinion

This mannequin will be prolonged to social media utilizing programs reminiscent of filecoin, Arweave, Ceramic and Polybase. Person logins and posts wouldn’t be confined to a single “walled backyard” like Twitter or Fb, however reside on the open net. This knowledge can nonetheless be personal and licensed (and due to this fact monetized) through threshold cryptography– motorized entry management (like what Alight constructed).

On decentralized, sovereign, and privacy-focused social media protocols, customers could have the power to consent to which apps and connections can see their content material on interface platforms, very similar to electronic mail.


One of many greatest hurdles in Web3 is the person expertise of the pockets. For some individuals, self-custody of keys is a privilege, however for a lot of others, it is a burden. Because of this, over the previous 12 months there was an explosion of curiosity in multi-party computing (MPC).

MPC wallets permit customers to log into conventional login, PIN, and biometric apps with their wallets with out the burden of self-custody or having to depend on a centralized key custodian.

Public person knowledge

For the components of social graphs which might be public, like Twitter at this time, there are already numerous energetic initiatives which have created an open supply infrastructure to assist individuals personal their knowledge. Lens Protocol and Orbisfor instance, are presently on-line.

Personal person knowledge

After all, not all social knowledge is public. Typically the essential parts of social networks and media, reminiscent of an individual’s connections, profile data, posts and messages, are personal, which means they’re solely seen to licensed individuals. . Or, at the very least, it might be higher to have that choice.

At present, on Twitter, this knowledge is essentially locked up on the Twitter and Fb servers. The choice is to retailer this encrypted knowledge on the open net and provides the person granular entry management over who can decrypt it.

It isn’t a brand new concept in on-line social networking, and this method is in sync with the early days of the net and the Fairly Good Privateness (PGP) encryption program nonetheless utilized by many. (PGP permits individuals to put up their public key anyplace, to obtain messages that solely the holder of the personal key can learn.)

Threshold cryptography advances these privateness requirements by permitting customers to create guidelines defining who can see their posts. And if decentralized social protocols are broadly adopted, then this encrypted knowledge could possibly be used on “the open net.”

For instance, Alice may put up a message with a parameter that claims “anybody on my pals record can see this message”. Bob, Alice’s buddy, may decipher this message on any platform by proving his identification through a signature from his pockets.


Advertisements are sometimes thought of a unclean matter in some web3 circles, however the truth is that solely round 10% of web customers pay for premium apps and software program. Which means that most individuals use software program providers with ads.

Monitoring a “conversion” for a purchase order is essentially executed via last click attribution the place the writer (eg Twitter) has software program working on its web page that tells advertisers (eg an e-commerce retailer) {that a} person has clicked on an commercial. When that particular person makes a purchase order, the writer is compensated.

This too will be decentralized. The above-mentioned system for person knowledge can be utilized to the attribution of ads. The “final click on” is written to an individual’s knowledge heart (encrypted and saved on the open net) as a verifiable identifier, after which the advertiser can get permission to decrypt that knowledge.

See additionally: The decentralized mystique

As world regulators continue to crack down On monitoring cookies, bringing person and consent into the advert click on and conversion monitoring system presents a long-term approach ahead for ad-supported publishers.

Subsequent steps

Decentralized networks to assist world scale are nonetheless maturing, however there’s by no means been a greater time to start out laying the groundwork. For those who’re Elon Musk or one other bold builder together with your eye on the way forward for social media and media, get in contact!

The views and opinions expressed herein are the views and opinions of the creator and don’t essentially mirror these of Nasdaq, Inc.

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