NEW YORK, NY/ACCESSWIRE/May 3, 2022/ Web3, the latest iteration of the Internet, is reinventing community by connecting us to each other in richer and deeper ways. Creators and brands need to understand why Web3 is such an important evolution and how Web3 technologies can help them build better, long-term relationships for their businesses and customers. Eric Pulier, entrepreneur, author and CEO of vatomrecently talked about the benefits of this more engaged and human web experience.
The evolution of the Web itself helps illustrate why Web3 is so important. Web1, which is essentially the launch of the World Wide Web, provided an unprecedented expansion of our world – we had access to global information, and thoughts and ideas could be expressed and shared, instantly to a global audience. It was an information revolution that forever changed human communication.
“Web1 was a game-changer for mankind. Suddenly, it didn’t take going to the library or owning an encyclopedia to answer questions about the world around us. Information became more widely available and shared instantly. And, while Web1 was about distributing and consuming information, Web2 was about creating it,” said Eric Pulier.
With Web2, we started to really live our lives online – shopping, buying, vlogging, and generating a huge range of personal and professional content. It was no longer just a tool to access information, and we began to leverage this tool in almost every facet of our lives, in every sector of the economy. In turn, web access has become paramount and 24/7 attention to laptops and smartphones has become the norm. What started as static pages expanded into database-driven and user-generated content, and then into invaluable commerce-based and mobile experiences.
According to Eric Pulier“The promise of this trajectory should have empowered and rewarded people and businesses, but as power consolidated among social platforms and social engines, they began to use and monetize our data to best serve their interests – not ours. We have become the product.”
The result was widespread disconnection.
“Digital companies have transformed our data and our need for connection into their business model, diverting the web from its promise of a means of connection and community to a promise of separation and loneliness, the emptiness of the hunt or the inherent need to Human relationships with addictive information about each other, instead of feeding our true need for connection, acted like a zero-calorie diet that started starving us unknowingly.” Eric Pulier continued. “But the advent of Web3 is not just a small step forward, but a fundamental shift in the nature of the Web toward fulfilling its promise as a tool to improve our lives. Adding real most importantly yet an evolutionary step, allowing us to integrate our digital and physical lives as an enhancement to our real needs, rather than continuing the detour into an empty and disconnected virtual reality.”
The real value of Web3 lies in three key areas. The first is identity, the ability to own your own data. In Web3, this is facilitated by a universal wallet that not only stores your digital assets, but also validates your identity and what you own. The second is the psychology of true digital ownership, which can be expressed through the vibrancy of unique Smart NFT digital objects that you can view, trade, collect and trade in the real and digital worlds. The third is the social context, in virtual spaces, where the wallet and Smart NFT will operate. This sense of “place” completes the picture: a network that more accurately reflects the world in which we have evolved to understand and thrive, with “people”, “places” and “things”.
“These components deliver an exponentially better web experience that humanizes the internet again,” claims Eric Pulier. “It’s the authentic connectivity that we’ve always wanted and need in so many ways.”
Web3 is about to change the digital game, but it’s not a certainty. The ecosystem of brands and creators must work together to prevent power consolidating again in damaging ways – to foster community, not loneliness; to empower people, not algorithms; to drive purpose and not profit alone. The new system will allow creativity to express itself more fully, build wealth more fairly, and create connections in more meaningful and lasting ways.
Eric Pulier proposed, “The emergence of Web3 will finally provide the tools and the platform to realize the true promise of the Internet, but to realize that future we must remain committed to an open and democratized Web3 model.”
A decentralized Web3 will enable more direct human interaction and unlock the next generation of direct and seamless interactions with brands, creators, and organizations of all kinds. Advertising, marketing and loyalty will merge into a better and more efficient, value-based communication channel that respects and rewards time and attention. Brands and content creators will soon understand that communities need to be nurtured to be built and sustained from scratch, not just top-down. Web3 offers new ways to organize and govern groups of people with common interests. It is worth studying the emergence of Decentralized Autonomous Organizations (DAO’s), which are just beginning to emerge but which will soon become commonplace. These new participatory community models will experience tremendous growth in 2022, and in 2023 and beyond will quickly become a way of life.
“The Web3 paradigm is not just for tech enthusiasts. Brands and creators will own their own Web3 domains, create their own virtual spaces, distribute more user-friendly wallets, create, buy, sell, trade Smart NFTs, and launch their own-brand marketplaces,” concluded Eric Pulier.
“What once disconnected us will now become an instrument of communion and help us build a better world together.”
At Vatom, our mission is to enable brands and individuals to easily engage directly with the emergence Web3. Using our platform, brands and creators can own Web3 domains, create their own virtual spaces, distribute simple and user-friendly Web3 wallets, create, buy, sell, trade smart NFTs, and launch their own marketplaces and social tokens. .
THE SOURCE: Vatom
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