“There needs to be a new approach to chip design for high performance computing applications”

NOVI SAD, Serbia, 03 May 2022–(BUSINESS WIRE)–Joe Costello, former CEO of Cadence, has joined Anari AI in the position of adviser to the board of directors to empower The wind of change in the hardware AI industry. Anari AI is a startup providing the next generation computing platform to provide enterprises with one-click custom AI systems. Anari’s global team includes experienced experts from NVIDIA, IBM, UC Berkeley, and UCLA.

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Joe Costello – Board Advisor at Anari AI (Photo: Business Wire)

“I’m honored to have someone like Joe Costello on the team to help us better understand how to build brain and muscle for decades to come. The experience, mindset and enthusiasm from Joe is a perfect fit with the Anari team and our vision to change from scratch the way AI computation works,” said Jovan Stojanovicco-founder and CEO of Anari AI.

What do you think is the most important macroeconomic trend that will define the future of the semiconductor industry?

Joe Costello: The semiconductor industry will continue to underpin our most important technological advancements over the next few decades, but the future will be defined by different issues and constraints.

Some of the macro trends that will likely drive the industry over the next decade:

The move from general-purpose computing architectures to domain-specific computing architectures. Semiconductor companies today often have as many or more software engineers working in their companies, but despite this huge and ever-increasing investment, software is still seen as a necessary evil/expense that needs to be done. to sell your chips.

Traditionally, semiconductor companies spend as little as possible on software and software support, because they view software as a freebie. The next decade, especially given new domain-specific architectures, will require the breaking down of boundaries between software and hardware and the complete system solution to take center stage for semiconductors. Systems are the perfect balance of software and hardware, and semiconductor products are systems.

Fiber/photonics is the foundation for all future high-speed communications, so it’s inevitable that we’ll see the worlds of photonics and electronics come together for the next generation of high-performance chips.

From a very practical, non-technical perspective, how are we going to solve the problems of the semiconductor supply chain in the coming decade with an increasingly fragmented and hostile geopolitical environment? The semiconductor industry has flourished and grown exponentially in a globally free economy. How are we going to face this new world and continue to progress?

How do you see the transition from general-purpose architectures to domain-specific architectures? Why are general-purpose solutions no longer working?

Joe Costello: The Turing Lecture delivered by Professors John Hennessy and David Patterson in June 2018 marked a turning point in the semiconductor industry. The previous 40 years were the era of Moore’s Law, where successive generations of chips could pack more transistors on a single chip and thus provide ever-increasing processing power for nearly any application. But Moore’s Law (and Dennard’s scaling for power) no longer holds, and there needs to be a new approach to chip design for high-performance computing applications. Domain-specific architectures will pave the way for the semiconductor industry to continue delivering ever-increasing power to solve the world’s greatest problems.

Why is the cloud such an important topic in terms of building next-gen hardware?

Joe Costello: The cloud has changed the game and democratized computing. Before the cloud, only large, wealthy companies that could afford to build huge data centers could tackle problems that required massive compute throughput. With the cloud, a single engineer in Serbia in his kitchen can have access to more computing power than the engineers of the biggest, richest and most powerful companies in the world. We have yet to fully exploit the potential of this change. We humans have yet to fully digest this and tap into its full potential.

What is the role of artificial intelligence and what will be its impact on semiconductors in the future?

Joe Costello: AI/ML is perhaps the most important computing development of this decade (or more). The ability to make our machines learn machines that can outperform the best humans in most tasks will transform the world as we know it. When perhaps the greatest Go player of all time lost to Google’s DeepMind in 2017, I cried because it marked a watershed moment for human beings that I don’t think we yet understand. It’s not a bad thing, but it’s a huge change that we need to recognize and embrace. As with any other deep computing wave, the semiconductor industry will lay the groundwork to fully deliver on the promise of AI/ML with generations of advancements in domain-specific architectures and the tools to build them.

Why is the context of the ecosystem so important to follow in the future?

Joe Costello: All the greatest things that have been accomplished by human beings throughout the ages have been accomplished by combining the energy of many humans and human spirits. Creating an ecosystem where large numbers of people can work together cohesively will create much more progress than even larger numbers working independently without a coherent vision or mission. It is analogous to the difference between incandescent light and lasers. A 100 watt bulb produces some light, but mostly heat, and the inconsistent light has some effect, but not a huge one. A 100 watt laser where the light is coherent is immensely more powerful and efficient. Ecosystems are coherent human minds – they will always win.

What excites you most about Anari AI?

Joe Costello: Anari AI has all the right elements to change the world. The company is focused on a huge and transformational market opportunity. Anari approaches the problem with a completely new mind and approach, unfettered by the ideology, doctrine and thinking of the past. They approach the problem in the right way by trying to harness the widest range of talents to be part of the Anari revolution. And most importantly, the team is smart, focused, passionate and with an unwavering drive to succeed.

For more information visit: www.anari.ai
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Natasa Samak
Anari IA – Marketing Developer
+381 65 468 85 51

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